Offload 3.0: Leveraging Private 4G/5G
By Trevor McLaughlin
Globally, MNO’s are grappling with the scarcity of additional licensed spectrum, a slowdown in subscriber growth and upgrade cycles, and the increased costs associated with 5G network rollouts. As mobile device penetration and mobile data use continue to surge, the adoption of a scalable and cost-effective offload strategy becomes increasingly important.. With the availability of unlicensed spectrum worldwide coupled with the growing adoption of private LTE and 5G networks, Offload 3.0 is emerging as a cost-effective solution and strategy for MNOs worldwide. Offload 3.0 offers a compelling solution to MNOs because it enables them to leverage advancements in purpose-built private networks to expand their footprint while accommodating more users with the existing macro Infrastructure.
Offload 3.0 offers a cost-effective connectivity solution, and when managed effectively ensures a superior connection experience.
What is Offload 3.0?
Offload 3.0 refers to the ability to divert MNO macro network traffic to a purpose-built private LTE and 5G network to reduce the burden on the macro network Infrastructure while improving connectivity, coverage, and capacity for subscribers. Offload 3.0 differs from previous offload strategies as it is mainly focused on voice and messaging offload, although it has the capability to offer data offload in future iterations. Offload 3.0 offers MNOs an opportunity to enhance network performance, alleviate network congestion, improve the subscriber experience, and provide a superior indoor experience where up to 80% of the mobile traffic is consumed.
What are the benefits of Offload 3.0?
MNO Benefits:
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Reduced macro congestion
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Lower capex/opex
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Maximize revenues
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Lower churn
Subscriber Benefits:
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Improved network coverage
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Enhanced user experience
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Increased network security
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Improved battery life
Offload 3.0 offers a cost-effective connectivity solution, and when managed effectively ensures a superior connection experience
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About the Author:
Trevor McLaughlin is a telecommunications expert with 30 years of experience steering the course of innovation at companies like Meta, Dell, Samsung, Ericsson, and T-Mobile. His writing is fueled by his passion for simplicity and doing the right thing to drive meaningful progress in the industry by creating thoughtful debate.
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Trevor McLaughlin
Founder, CEO
253-266-9981